Bulman Products Top-Tips to Boost Sales this Easter

February 1, 2022


With the Easter holidays fast approaching, here are our 4 top tips for an egg-cellent Easter! Start by extending your range of Easter products and then stock up. Next, your store has to be on tip-top, ready-to-roll Easter form: colourful, decorated and inviting. Thirdly, get organised in-store: no messy counters, slow gift wrapping and checkout queues. Finally, delight your customers! Make shopping easy and enjoyable. Read on for details for a successful retail Easter!

Extend your range and stock up on the right products

With the long weekend approaching, shoppers are getting ready to stock up on their season’s favourites: chocolate eggs, hot cross buns and flowers dominate the traditional Easter fare. But times are changing and with more and more consumers looking to purchase a little token for their loved ones to celebrate the holidays, why not extend your range: consider adding seasonal clothing, decorations, speciality cards or gift tokens that appeal to your customers who are looking for a special Easter memento.

Make your shop tip-top ready

In the weeks leading up to Easter, your shop has to be extra colourful and inviting. Chasing away any winter blues and encouraging customers to think about spring and new adventures ahead!

We know that kids love Easter, but adults do, too. So make sure your retail space appeals to all ages. Decorations showcasing bunny rabbits, colourful Easter eggs, flowers’ arrangement are a great way to showcase your products and set the right mood for shoppers.

Add an extra touch with a selection of wrapping papers and ribbons for your customers to choose from and avoid the hassle of wrapping presents once home!

Get organised: Efficient but attractive

There’s nothing worse than messy counters and long queues at the gift-wrapping station. Having a gift-wrapping service in your shop is a simple and inexpensive way to offer that little extra that can go a long way with your customers.

Paper trimmers can make your life easier during busy times, ensuring a job well done, keeping your shop organised and tidy at all times, and saving you money compared to one-size-fits-all, pre-cut paper sheets.

The wrapping paper rolls can be loaded onto the paper dispenser and easily dispense the wrapping paper in the ideal size.

Here are our top suggestions for your gift-wrapping service:

Six Roll Cellophane Dispenser

The Six Roll is the perfect choice if you have a great variety of wrapping paper. The provides full access to six rolls. Each roll station is equipped with a cutting device to enable a fast and accurate dispensing without needing scissors.

2-Deck Tower Paper Cutter

Our 2-Deck Tower holds three rolls. The is a convenient space saver occupying a minimum of floor or countertop space. Available with heavy duty casters to provide complete mobility. An excellent choice if you offer the gift-wrapping service seasonally!

Wall Mount Curling Ribbon Holder

The Curling Ribbon Holder is the newest addition to our line of ribbon dispensers. The wall mounted design frees up valuable counter space and holds up to 10 spools of ribbons to enable a diverse selection of ribbons.

Delight you customers!

Easter is a fun time, so use your imagination to offer something new and delightful to your customers. How about Easter-themed marketing or promotional campaigns, encouraging potential customer to visit your shop. This is also an egg-cellent way to align your product with the holiday spirit.

Offering pre-packed gift sets, or discounts on your flagship products, or even some give-aways of smaller products can be great ways to entice shoppers to come and visit you!

For a real parent-treat – why not host an Eater egg hunt, keeping the little ones entertained whilst their parents can browse your products.

Happy Easter!

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